Google Local Guide Explainer – Local SEO (Search Engine Optimization) is when someone in your local area searches for a product or service that you offer, Google or any search engine shows you results because you have built credibility with them.
The more people finding your business online will directly correlate to the increase in your online traffic and leads.
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97% say they research local businesses online as opposed to any other outlet! Therefore, if you are a small business trying to reach new customers in your service area, it is important to know where you rank in your local market.
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With this free local SEO report, you can receive feedback on where your business currently stands in terms of SEO and what you can do to improve. Once you enter your business name, this third-party tool pulls all your information from online and creates a report to depict your current progress in various factors that affect your local search engine ranking.
Within the report, your business will be graded on a standard red, yellow and green code whether you are successful in a specific department or not. This tool is also great because it provides definitions for each category as well as the scores of average competitors so you can compare and measure your results on a smile scale.
By creating content for frequently searched questions, users will be more likely to be directed to your website
Links and website authority is one of the categories assessed on the free local SEO report by showing how many pages are indexed and the company’s overall domain authority. Domain Authority is important because it is representative of how you rank on local search engines and you can see how you compare to your competition. Pages that are not indexed by Google simply cannot rank. When your web page is not indexed, it may mean that Google does not approve your page. So, if your indexed page count starts to decrease, it could mean that Google thinks that your website pages are irrelevant or that you have received a penalty. To increase your link authority, continue to build out pages and promote your content.
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Google strives to provide the most relevant and accurate search results to its users. For this reason, high rankings on keywords are important for search engine optimization because they lead to qualified people being directed to your website. This free local SEO report shows strictly specific keywords that are location-neutral, meaning they don’t pull from anyone’s cookies, but instead judge your position based on the positions of your overall keywords. If your business needs help increasing your ranking, this report will suggest specific keywords to recommend to be added to your website and included in your content. The overall goal of keywords is to rank in the top 3 positions because that’s where most clicks happen.
Local listings are important for SEO because they provide valuable information about your business to prospects, increase your business’s visibility in local searches, and increase your chances of outranking local competitors. It’s important to ensure accuracy across all your listings because local listings represent 10% of your business’s position on Google. Making sure addresses, names and contact information are consistent and up-to-date across the web will build credibility and trust with Google so they can show your pages in more searches. On the free local SEO report, you can see where your online listings are not matching, so they can be tracked and updated to increase your SEO.
SEO helps small businesses attract qualified prospects in their local area who are in the market for their product or service and just looking for the best company. The marketing practice of search engine optimization will ultimately increase visibility, leads and conversion rates. With the help of this free tool, you can apply this feedback to your business and start correcting the errors found to increase your SEO today!
At Phlash Consulting, we work with local service businesses to help them gain exposure online and acquire new clients through digital marketing. If you are interested in implementing any of these search engine optimization strategies in your business, schedule an appointment with us today and we will come up with a plan to help! Google Maps has long served as the navigation tool for millions of phones, tablets, cars and smart wearables. While everyone is probably familiar with using Google Maps to get from point A to point B, there are a host of multi-tool-like extras under the hood that are worth highlighting. Over the years, Google has added features that allow you to save your favorite places, share your location with friends, and get personalized recommendations. Here’s how to use Google Maps more useful but lesser-known features like incognito mode, AR live view, sharing your location in real-time, and even finding the nearest COVID vaccination and testing site.
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With all the understandable focus on directions and the depth of Google Maps itself, it’s easy to forget that Google Maps also includes music controls for popular music services like Spotify, Apple Music, and Google Play Music (Android only). Here’s how to get the party started.
First, make sure you’re a member of the music service you want to use and sign in to that app on your phone. Then continue with the next steps.
Google Maps now helps people with mobility issues to use public transport by specifically identifying wheelchair accessible routes. Here’s how to use it.
Not every location offers an indoor floor plan, but for those that do, you can use Google Maps to help you navigate a large, complex place like, say, Penn Station in New York. Here’s how to do it.
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Whether it’s a favorite place or shop, or something you just want to check out in the future, Google Maps says
Tab, located in the middle of the bottom icon bar, brings everything together to provide access to your favorite places or things. No longer are lists, named items, discussions, items you follow or downloaded maps buried within other menus.
Say you want to write a restaurant review or note a local attraction or shop, the new Google Maps update now delivers an entire tab dedicated to these items on the main app screen. If you’ve used Google Street View in the past to post 360-degree panoramas of your favorite places, they’ll appear there too, along with your view count, likes and comments. This isn’t a new feature, but the update makes it much easier to find and use.
Google has added a new capability to its Live View augmented reality map feature (now in beta) that lets you see the direction you need to walk and the distance to your destination rather than overall turn-by-turn directions. It is designed as a guide on the ground to help you identify exactly where to make turns or which way to start walking. That addition is aimed at helping people on foot who need to know if they’re going in the right direction but don’t need step-by-step instructions. As you walk, type in your destination, the
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If you want to map locations and navigate in Google Maps without the app recording your search or location history, then you can use incognito mode. Since Google has added incognito mode to Google Maps, you can also prevent your searches and navigation from affecting the personalized recommendations you get. To turn it on, tap your profile picture in the top right, then tap
. You’ll see your picture icon change to the incognito icon so you’re never confused about which mode you’re in. To turn it off again, tap the
. Note that other apps or services running on your device may continue to track your movements or searches even with Incognito mode enabled.
If you use Google Maps to get around town from work or home, you’ll want to save those important addresses in the app first. Here’s how to do it in the latest version. Start
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Tab at the top. To enter your home address for the first time or to change your home address if you’ve moved, tap the three-dot icon on the
Line. From there, you can select a new location on the map, select a contact that has the new address (or your own contact card), change the Home icon, or get directions to that address from wherever you are. You can follow and type the same procedure for your workplace
To navigate to Home or Work instead of typing the address. You can also search for items like “restaurants near work” and get a list of suggestions that you can filter by hours, type of cuisine, ratings, and whether or not you’ve eaten there before.
Everyone who uses Google Maps Navigation knows the navigation feature that provides voice-guided, turn-by-turn directions. But there is a handy shortcut to start it. You can search for a place or tap it on the map and then touch and hold the blue
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Wise. If you want to adjust the route or you